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How to Find Out Where to Guest Post

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Thinking about writing a guest post? Guest posting or guest blogging is simply writing articles and having them published on other people’s sites.

The great advantage of guest blogging is that you can tap into the audience of established blogs and “borrow” credibility – as being published on someone else’s blog is seen as an endorsement.  Guest blogging can raise your profile as an expert in your field and can also help drive targeted traffic to your website.  If  you can also include a live link back to your site, your guest post can also help you build links back to your site and raise your visibility in the search engines.

Here’s a simple 3 stage process you can follow to find out where to guest post:

1  First, do your research – identify blogs which are written for your target audience which accept guest posts.

You can use Google to do this as Google has a blog search function.

You can find the blog search page here:

http://www.google.com/blogsearch?hl=en

Try typing these phrases into the search box:

Guest post (your key word)

For example, if you want to guest post on parenting type:

Guest post parenting

Or you could try:

Write for us (your key word)

It’s important that the blog is up to date, so try including the date in your search, for example:

Write for us (your key word) 2012

You can also search Twitter – try searching on a range of search terms, for example:

looking for guest writers (your keyword)

guest bloggers (your keyword)

guest blogging (your keyword)

Try with and without hashtags #and follow relevant tweets to identify blogs that are looking for guest writers.

2  Next, select the most useful blogs to contribute to.

So, how do you decide which blogs are most useful?

  • Find blogs which have a high readership and are regularly updated.
  • Choose blogs which have reader comments and allow sharing via social media.
  • Make sure the blog allows you to include a bio slug and a link back to your website.
  • Choose blogs which are a good fit  -  the tone, content, and target audience should all be a good match for you and the way you write.

3  Finally,  before you submit any articles as a guest blogger make sure you read the writing guidelines and terms and conditions, that you are happy with them and can comply with them.

The guidelines should let you know about:

  • Word count
  • Originality of content
  • Reprint and redistribution rights
  • Copyright (it’s always good to retain your copyright!)
  • Frequency of guest posts

Once you have a list of at least 3 sites  -  you are ready to start writing that guest post!

But before you start writing – here are some ideas on how you can make the very most of that guest post.

 

By Sonia Thomas

Google

The post How to Find Out Where to Guest Post appeared first on Business Coach London | Small Business Coaching and Mentoring.


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