If you have a blog or website or are producing content for the web – you should be using Google Authorship.
What is Google Authorship?
Google authorship links your online content to your Google profile.
Why link your content to your Google profile?
- Google’s ex CEO, Eric Schmidt, has said that if your content is tied to your Google Plus profile, it will begin ranking higher in the search engine
- Your listing on Google will look very different – and will include your picture, a link to your Google plus profile, the number of circles you are in and links to the rest of your work – this all increases your credibility, makes your listing more memorable and makes it easy for people to find you
- Once you have claimed authorship it is easier for Google to determine if this is your original content, and whether you should be credited above other sites that may copy or reprint your content
- Including your picture in your listing generates more clicks and more trust – as you are seen as a real person
- You can use Authorship Analytics – and see how where your content comes in search results and how often your content is viewed – which helps you tailor and refine your writing and choose relevant topics for your audience
So, how do you link your content to your Google Profile?
- Set up a Google Account if you don’t already have one
- Set up your Google Profile
- Add your website/blog to your Google Plus Profile under the heading – Contributor to
- Follow these guidelines on how to add some code to your site to link your content to you Google Plus Profile
Now you are good to go – just remember to add your code to each time you publish online.
By Sonia Thomas
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